When you log into Google Analytics, the first thing you would normally see is the summary of all the data on your site.  

In this post, we shall be discussing How To Compare Your Social Media Traffic To Your Entire Website Traffic Using Google Analytics.

To see actual reports, click on the new report and this basically shows all the visits and all the general information that’s related to your website.

Normally, if you want to see any traffic coming from a referring site you would go to traffic sources and then click on referring sites.

This will have all the traffic from sites like facebook.com, linkedin.com, twitter.com, Instagram, stumbleupon.com and many other sites links pointing to your website appear on your dashboard.

If somebody comes through a link it will show up on your dashboard. For example, if you have multiple blogs or if you’re getting traffic from other blogs to your blog you would see them on your the dashboard. You can now view and know what’s actually happening on your website.       

However, this doesn’t actually show you what percentage is social media traffic and how it does compare to the total website traffic.

So to find out the percentage of social media traffic, you are going to create an advanced segment that’ll tell you what social media traffic is compared to the overall website traffic.


Steps On How to Create Social Media Traffic Segment Using Google Analytics (website traffic)

  • Go ahead to advanced segments and Click create new custom segment.
  • Drag and drop a dimension or metric into the custom segment you where you will get the traffic social media network.
  • Go ahead to traffic sources and then select the source For example,  I am looking for source traffic coming from facebook.com so I will have to select a condition which is ‘’contain’’. You have a number of them to pick from and you could pick up any condition

For example here, I  had to pick up the one that’s relevant to finding facebook traffic which is “condition”.


If you’re already getting some traffic from these social networking sites, Google automatically populates them here so you can pick up that one you want.

Furthermore, you can add as many segments as you want if you’re getting traffic from that social networking sites. If you term that particular site to be a social media website then you should add it.

  • Add signal Name.


In this example, I named this one social media traffic
  • Click on test segment to test it.


So as you can see it’s showing some visits coming from the social media sites for example: As you can see 5 visits is from stumbleupon.com; 10 visits from linkedin.com.


  • Go back to the dashboard and to see how the social media traffic compares to overall website traffic so to see that
  • Click on all visits right next to advanced segments.
  • Select the social media traffic test and apply.

You see here a nice graph showing all the website visits compared to social media traffic.

On the final note, you don’t have to spend like 15 minutes going to an individual’s social media site or traffic page to see how much traffic you are getting.

Also, you can realistically compare how much traffic you are getting on social media site and you can compare it to the whole site traffic.

This gives you a better account of social media traffic compared to the whole websites traffic.

I hope this really helps you get what you are looking for? now click on the like button and share. So guys! let’s know what you think about this article on the comment section below.

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