Hi guys! Over the years, doing good keyword research that will make you rank on first page compared to that of your competitors has been one of the major challenges in SEO. However, there are steps To Find Low Competition Keywords when doing your keyword research.

If you’ve done some reasonable SEO work, you know how cumbersome it is to rank on page one in search engines like Google or Bing.

Again, one solution which we’ve reviewed in previous article, is to research your competitors sites by going after their best keywords and replicate their high ranking content.

But in this article, we’re going to take a different method and find some startling keyword opportunities that your competitors might not even know about yet.

In particular, let’s look at a process for finding some easy keywords that you can potentially rank for within a month or two. Let’s see some 4 Steps To Find Low Competition Keywords

How To Find Low Competition Keywords (Keyword Research)

Step 1: Finding Tons of Great Keyword Ideas.

For this, we’ll use ahrefs powerful Keywords Explorer. This tool runs on a massively enormous database of about 3 billion keywords, which is updated with fresh keywords every month. That’s something no other tool can match.

So let’s look at how you can do it. To begin, we’ll enter one or two top-level terms related to your website. For example, let’s use ‘backpack’ and ‘backpacks’, then click explore.

Scroll down and you’ll see a section with keyword ideas.

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Now, Let’s emphasis on the first list ‘having same terms.’ Above the list, the ahrefs will tell you how many keyword suggestions there are in this list; in this case, well above 200,000.

Keyword ssuggestions above 200

Click to view the full report and you’ll see the list well-arranged by search volume.

Search volume

Remember, this number tells you how many times people search for the keyword in Google each month in your chosen country and notice also how relevant this list is, since all the keywords have your original search terms in them either backpack or backpacks.

keywords have your original search terms in them either backpack or backpacks. 

Step 2: Finding The Best Keyword Opportunities

Another way which you can know How to Find Low Competition Keywords is to find the best keyword opportunities

With such a huge list to sort through, you need some metrics to help you find your best keyword opportunities. Search volume is one of the first things you’ll look at.

The second is another interesting metric, KD, or keyword difficulty.

Keyword Difficulty is an estimate of how hard it will be to rank for keyword based on the number of backlinks the top 10 ranking pages have. When you first open the report, the keyword difficulty scores will be grayed out.

The number you see here is the one we have in cache. To refresh it, click on the get metrics button. This gives you the most current data. As you can see, you can push several buttons at the same time and just wait while it’s being refreshed.

Once it’s updated, the color changes, so you can see at a glance that the difficulty score is fresh. The color also gives you an idea of how hard it will be to rank for a particular keyword.

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It ranges from red to bright green, with red meaning it will be very hard. Green means it could be relatively easy if you do some link building work. Under each term, the ahrefs also give you a few icons to show you what people see in the search engine results pages.

*For instance, this one has shopping, an ad, site links, and an image. And if we put this    keyword into Google, you can see them.

Here are the search results for ‘JanSport backpacks.’ Just like the icons indicated, we have shopping an ad, site links and images. Notice that all of these features take up room on page one of the search results, which means people have to scroll further to see the organic search results; even the top three results.

 And they may not actually click on any of them, but we’ll talk more about that in a minute. For this demo, let’s take ‘waterproof backpack’. First, you’ll refresh the metrics, open it in a new tab and look at the overview page for the keyword.

Step 3: Researching The Number Of Referring Domains You Need.

*At the top of this page, you can see the keyword difficulty score for this term.

Recall, this is a score from 0 to 100 that indicates how hard it will be to rank for the term.

And below the score, you have a hint that tells you how many backlinks you’ll need to rank in the top 10 for this keyword. For this keyword, the keyword difficulty is very low. When you scroll down to the search engine results page overview you’ll see why.

Here, you can see all the top ranking pages at a glance. Under referring domains, notice that most have low numbers, so you won’t need a lot of backlinks to compete with these pages and rank well for this keyword.

 Based on this information, it looks like this keyword could be a good opportunity since it has a relatively high search volume and a low keyword difficulty score. But there’s one more metric we need to look at to be sure.

Step 4: Reviewing Clicks and Clicks Per Search.

Conventionally, search volume is used to determine how much traffic a keyword could send your page, if you rank well for a keyword. But just because people search for a term, it doesn’t mean they click on the results. That’s why we developed the ‘clicks’ metric.

This is something that only ahrefs shows you. No other tool tracks clicks and gives you this kind of depth for researching keywords, at least at the time of writing this Ariticle. It’s likely, they’ll add this functionality once they see how useful it is. And here’s why:

You can use this metric to confirm that a keyword doesn’t just have a high search volume, but can actually send traffic to your page.

 Let’s look at two search terms to show you what we mean. First, let’s look at ‘Donald Trump age.’ Notice that even though the search volume for this term is high, the number of clicks is very low.

Let’s take it into Google to see why. Some search queries, like this one are made when people want a quick answer. So Google gives it to them at the top of the page in a knowledge card.

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For a keyword like this one, even the top 10 pages don’t get many clicks. You can see that reflected in the ‘clicks per search’ number, which represents the number of clicks divided by search volume. And as you can see, it’s way below 1, which means that only a fraction of the searches results in a click.

Now let’s look at ‘iPhone 7 case’. For this keyword, clicks are higher than the search volume, even though only 70% of searches seem to be resulting in clicks. And if you divide the number of clicks by the search volume, you get a ‘clicks per search’ number that’s greater than 1.

Any time this number is higher than 1, it means people tend to click multiple pages when they search for this keyword. And that’s a good thing because even if you rank below number one, you could still get a lot of traffic.

As a result, this term is definitely worth targeting. Can you see how valuable this metric is? Instead of finding keywords with high search volume and assuming they’ll send you a lot of traffic, you can verify that the term actually gets clicked in the search engine results, so you know for sure how much traffic you can get from it.

So Let’s Review

In Keywords Explorer, enter one or two top-level keywords that relate to your niche. This will give you a huge list of potential keywords.

Start by looking at the search volume because this is the basic metric that is shown for all keywords at once. And it’s easy to order or filter your results by it. Same with the keyword difficulty score.

It’s already cached for the best keywords in our database, so you can order and filter by it, use it to know how much link building work it will take to rank in the top 10 position for that keyword.

Then, once you see some potentially cool keywords based on search volume and keyword difficulty, it’s time to pull their advanced metrics to make a more educated decision.

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For that, look at the ‘clicks’ metric. The idea is to review these numbers for several keywords at once. Then select the keywords you like and add them to a list for future optimization.

In this article, we’re only scratching the surface of the advanced keyword research you can perform with the Keywords Explorer tool.

There are many other features and metrics that we didn’t cover, but we’ll explain everything in future articles. We’ll also give you some ideas on how to create high value pages for the keywords you choose, so you can rank higher and get more search traffic to your site.

In the meantime, add ‘clicks’ to the search metrics you review when picking your best keyword opportunities and create a list of the easy keywords that you can possibly rank for in just a few months.

Well, that will be all for now. Hope this article was helpful in helping you get the information you are looking for. We believe you’ve been able to understand how to do your keyword research to find a low competition keyword with the ahref keyword explorer. Thanks for reading through and if we believe you’re gonna share this for others to read too. Drop a comment on our comment section below and let’s know your thoughts.


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